Monday, March 9, 2020

Postwar father essays

Postwar father essays The postwar father was a central participant in a wide assortment of family leisure activites. The periods increased time and empahis upon, leisure fit in with longer term changes in ideologies of fatherhood. The "new father" took more interest in matters of daily family life, including leisure orientated child care and sex education of sons and daughters. These developments did not change mens position as breadwinners, but expanded their realm into domestic areas. It is with the additional leisure time that he becomes exposed to and absorbs the barbecuing commercial speech. At this time there is no language available to reconize the male contrbution to domestic production. So men's gardening, hunting, and alcohol manufacturing were said to be hobbies. (Example Suzanne Morton's comments). Since the fathers role was the breadwinner and the women's role was primarily housekeeping. How would it be that barbecuing could be conceived as masculine, an activity matching one that is held in the kitchen by a women. Could outdoor cooking be protrayed as a hobby. Thomas Walsh, "suggested a genetic link between masculinity and the outdoors as the reason for mens pro-clivty to put up the barbecue tongs. Barbecue And Outdoor Cooking went out of it's way to note that grilling was "an old age method of preparing meat". Others contrasted cooking in a modern cooking, barbecuing harkened back to an earlier time. Tom Riley, author of " How to Build Your Outdoor Kitchen", felt the bustle of modern life explained men's barbecuing. The barbecuing represented a brief retreat from modern life and , presumably, modern gender roles. In order to sell barbecues and barbecue products advertisers had to position the product and the event as a very masculine event. The advertisers had to portray the product and disassociate it from the kitchen. Catalogues were used to portray the product as a direct relationship between the meat, barbecuing, ...